Hi! I'm AJ Flanagan.

 
Hey there — I’m AJ.

I’m an empty-nester and a widow who had a wake-up call about the hidden toxins in everyday products most of us grew up using. Our parents didn’t know. We didn’t know either. But once you start paying attention, it’s hard to ignore.

Life shifted in 2018 when my husband, Eric, was diagnosed with leukemia — and again in 2023 when we faced a second cancer diagnosis. Supporting him through treatment changed how we looked at just about everything, including how we cared for our home, our bodies, and our day-to-day routines.
We didn’t aim for perfection or extremes. We focused on simple, meaningful changes — reducing toxic load in our home, choosing better ingredients, prioritizing nourishing food, and building calmer rhythms into daily life. Tools like aromatherapy, music, meditation, and intentional rest became part of how we coped and stayed grounded.

Caring for Eric deepened my commitment to living well — not as a trend, but as a way of showing up with intention and grace, even in the hard seasons.

Now I share our story, the lessons we learned, the small changes that made a big difference, and how I'm moving forward. My hope is to make wellness feel more approachable, less overwhelming, and rooted in real life — especially for anyone who wants healthier options without pressure or perfection.

If you’re here to find what actually works for you, you’re in the right place.

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I'm a GenX empty-nester who stumbled upon a mind-blowing realization. Turns out, the stuff I grew up using—loaded with synthetic chemical toxins, endocrine disruptors, carcinogens, you name it—wasn't exactly doing wonders for me.

Our parents didn't know, and honestly, we were clueless too. But now, armed with this eye-opening info, I'm all about sharing the details. Those sneaky chemicals have a way of catching up with us, right? Let's chat about it and work towards kicking that junk to the curb. Here's to a toxin-free journey and a healthier, happier us! 🌿✨



Bloom Brightening Cream

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We are very diligent about our protection of earth and its citizens. We hold the highest standards for our essential oil production process, bringing the world the finest products available. From the seed of the plant to the seal on the bottle, our high standards are integral with who we are.

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Acne Treatment

Wintergreen, manuka and tea tree based maximum strength acne treatment helps clear acne blemishes, pimples, & blackheads.

Brightening Cleanser

Natural face wash with plumeria flower extract and pracaxi seed oil to address the appearance of uneven skin.

Luminous Cleansing Oil

Easily and gently remove makeup and other impurities with this blend of essential and carrier oils, including Rose and Ylang Ylang. Optionally follow with facial cleanser or facial wash for an extra level of cleanliness.

Facial Wash

For oily skin, a gentle foaming gel that deep cleans and reduces surface oils.

Facial Scrub

Gently exfoliate and reveal radiant skin. Made with apricot seed powder, mango butter, peppermint oil, and more.

Sandalwood Firming Cream

This luxurious hydrating cream supports a youthful-looking appearance using plant-cell technology and premium essential oils.

Brightening Essence

Let your skin feel refreshed and radiant with this moisture-infusing refining gel.

Facial Cleanser

Infused with skin-loving essential oils, supports healthy glowing skin by washing away impurities with a soft, gentle lather.

Charcoal Mask

A premium formula designed to detox skin and leave it feeling healthier. Suitable for all skin types.

Light Moisturizer

Helps your skin retain and maintain proper hydration. With five essential oils and other natural ingredients, your face will feel soft and supple, preparing your canvas like a beautiful work of art.

Refreshing Toner

Use after facial wash to gently remove impurities without over drying.

Brightening Cream

Use morning and night to balance and brighten skin tone with sophisticated, plant-based ingredients.

Renewal Serum

An intricate blend of exotic orchids petals and essential oils that helps protect and revitalize skin, working in harmony to deeply nourish and hydrate the face.

Brightening Lotion

Antioxidant-based lightweight formula helps brighten and moisturize your skin.

 

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Chest Rub

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Support your body the natural way with this all-natural, over-the-counter, maximum strength cough suppressant and topical analgesic ointment.

Mineral Sunscreen Lotion

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Protect your skin without chemicals with this all natural formula. Available in SPF 10 and SPF 50!

Baby Care

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Baby wash & shampoo, baby lotion, baby wipes, diaper rash cream, baby oil, and linen spray.

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We are more than just the world's best essential oils. We go beyond green to help you create a healthy, healing home environment.

From effective, safe home cleaners to pet care, multivitamins to weight management, oral care to hair care, body care, and kids care, to antioxidant support and more, we offer solutions to help you live naturally.

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Curating Life, GenX Style*: Healing, Growth, and Finding What Works

The Wellness Choice That Fits My Calmer Pace This Year

The Wellness Choice That Fits My Calmer Pace This Year
Did you make a resolution for 2026?

Mine wasn’t dramatic.
No overhaul. No “new year, new me.”
Just this: Calmer.


That word has been quietly shaping my choices lately — not as an idea, but as a filter. How I schedule my days. How I care for my body. What I say yes to… and what I don’t.
I’m less interested in hustle for hustle's sake, and much more interested in steadiness.
Read more...

A Year of Calmer Steps: Choosing Peace Over Hustle

A Year of Calmer Steps: Choosing Peace Over Hustle
Somewhere along the line, “self-improvement” has started to look a lot like a hamster wheel with better lighting. Every podcast, ad, book, reel, and Pinterest quote is yelling at us to do more, be more, optimize more, and preferably before breakfast.

Meanwhile, a lot of us are just over here thinking,
“I’d settle for remembering why I walked into this room.”
Read more...

New Year, Same Me — Just With a Better Vibe

New Year, Same Me — Just With a Better Vibe
I've reached the stage of life where I don’t want ‘more’ — I want to be able to put something down without knocking over three other things. 
That's it. 
That's the dream.
Read more...

Things Everyone Is Obsessed With Right Now—And Why I’m Not

Things Everyone Is Obsessed With Right Now—And Why I’m Not
Every once in a while, something becomes so popular that it’s impossible to avoid. It’s everywhere—online, in stores, in conversations—and people genuinely love it.

And then there’s me, standing off to the side thinking… am I missing something?
Read more...

The Best Relationships Aren’t Equal… They’re Complementary

The Best Relationships Aren’t Equal… They’re Complementary
Last week I was sitting at my laptop with headphones on, editing audio for an upcoming podcast episode. If you’ve ever edited audio, you already know it’s about as glamorous as filing receipts in your pajamas — but I genuinely enjoy it. Somewhere between...
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✨ My blog exists because I know what it feels like to keep everything jumbled in your head — like a messy pile of clothes you can’t sort through.

 Writing it all down brings clarity, calm, and sometimes even healing answers I didn’t know I was looking for.


Honestly, that’s why I keep showing up to write — it helps me make sense of things. 

 Even if you have no intentions of ever publishing your work, I highly recommend writing stuff down. It doesn't have to be a literary masterpiece or even full, grammatically correct sentences... just dump those random thoughts onto paper... you'll see what I mean.

*This blog centers the GenX experience, simply because that’s the lens I live through—but anyone looking for connection, natural wellness, grief support, or a little real-talk in this messy stage of life is more than welcome.