Hi! I'm AJ Flanagan.

 
Hey there! I’m a GenX empty-nester - and recent widow - who had a wake-up call about the hidden toxins in everyday products we used growing up. Our parents didn’t know, and honestly, we were clueless too. But now, I’m all about sharing the details and helping others kick those sneaky chemicals to the curb for a healthier, happier life. 🌿

Life threw us a curveball in 2018 when my amazing husband, Eric, was diagnosed with leukemia. And then a second type of cancer in 2023.  Supporting him through his treatments was challenging, but it also inspired us to make some positive changes. We embraced holistic wellness practices, worked to transform our home into a toxin-free sanctuary, and incorporated relaxation techniques like meditation, music therapy, and aromatherapy into our daily routine.

Caring for and supporting Eric deepened my commitment to living well. From choosing natural products and prioritizing nutritious foods to finding strength in vulnerability, we built a daily routine focused on positivity and wellness. 

I’m passionate about sharing our story, the lessons we learned, and the simple steps we took to enhance our overall well-being.


Creating a Nurturing Space Together

We focused on creating a nurturing environment where both of us could thrive. It was a process of resilience, love, and continuous learning that I'm determined to carry forward from here. I’m eager to share our experiences, the lessons we picked up along the way, and the small changes that made a big difference in our lives. Whether you’re looking to make minor adjustments or dive into a complete wellness transformation, I hope our story can inspire and support you on your own path.

Here’s to embracing change, supporting each other, and living our best lives—together! ✨

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I'm a GenX empty-nester who stumbled upon a mind-blowing realization. Turns out, the stuff I grew up using—loaded with synthetic chemical toxins, endocrine disruptors, carcinogens, you name it—wasn't exactly doing wonders for me.

Our parents didn't know, and honestly, we were clueless too. But now, armed with this eye-opening info, I'm all about sharing the details. Those sneaky chemicals have a way of catching up with us, right? Let's chat about it and work towards kicking that junk to the curb. Here's to a toxin-free journey and a healthier, happier us! 🌿✨



Bloom Brightening Cream

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Acne Treatment

Wintergreen, manuka and tea tree based maximum strength acne treatment helps clear acne blemishes, pimples, & blackheads.

Brightening Cleanser

Natural face wash with plumeria flower extract and pracaxi seed oil to address the appearance of uneven skin.

Luminous Cleansing Oil

Easily and gently remove makeup and other impurities with this blend of essential and carrier oils, including Rose and Ylang Ylang. Optionally follow with facial cleanser or facial wash for an extra level of cleanliness.

Facial Wash

For oily skin, a gentle foaming gel that deep cleans and reduces surface oils.

Facial Scrub

Gently exfoliate and reveal radiant skin. Made with apricot seed powder, mango butter, peppermint oil, and more.

Sandalwood Firming Cream

This luxurious hydrating cream supports a youthful-looking appearance using plant-cell technology and premium essential oils.

Brightening Essence

Let your skin feel refreshed and radiant with this moisture-infusing refining gel.

Facial Cleanser

Infused with skin-loving essential oils, supports healthy glowing skin by washing away impurities with a soft, gentle lather.

Charcoal Mask

A premium formula designed to detox skin and leave it feeling healthier. Suitable for all skin types.

Light Moisturizer

Helps your skin retain and maintain proper hydration. With five essential oils and other natural ingredients, your face will feel soft and supple, preparing your canvas like a beautiful work of art.

Refreshing Toner

Use after facial wash to gently remove impurities without over drying.

Brightening Cream

Use morning and night to balance and brighten skin tone with sophisticated, plant-based ingredients.

Renewal Serum

An intricate blend of exotic orchids petals and essential oils that helps protect and revitalize skin, working in harmony to deeply nourish and hydrate the face.

Brightening Lotion

Antioxidant-based lightweight formula helps brighten and moisturize your skin.

 

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Chest Rub

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Support your body the natural way with this all-natural, over-the-counter, maximum strength cough suppressant and topical analgesic ointment.

Mineral Sunscreen Lotion

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Protect your skin without chemicals with this all natural formula. Available in SPF 10 and SPF 50!

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Baby wash & shampoo, baby lotion, baby wipes, diaper rash cream, baby oil, and linen spray.

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From effective, safe home cleaners to pet care, multivitamins to weight management, oral care to hair care, body care, and kids care, to antioxidant support and more, we offer solutions to help you live naturally.

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Curating Life, GenX Style*: Healing, Growth, and Finding What Works

Everyday Boldness: Shining Light, Not Scoring Points

Everyday Boldness: Shining Light, Not Scoring Points
For most of my life, I've filtered almost everything I said and did through one silent question: “But what will people think?” 

Sound familiar?

And if I’m being honest, I'm sure that most of the time people weren’t thinking about me at all. They were too wrapped up in their own lives. Still, that question has been like a leash keeping me from speaking up about things that matter to me—my faith, my wellness choices, even little everyday opinions that I worry might rock the boat.

But here’s what I’m learning: everyday boldness doesn’t have to mean standing on a soapbox or shouting over people. It’s not about volume. It’s about alignment. It’s the daily choice to let my inside convictions match my outside actions.

Read more...

Uninvited Growth: Finding Strength I Never Asked For

Uninvited Growth: Finding Strength I Never Asked For
I’ve mostly thought of growth as something you intentionally choose—setting goals, learning new skills, making positive changes. But this past year has taught me there’s another kind of growth…the kind you never ask for. The kind that shows up uninvited and says, “Ready or not, here I come.”
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What Happens When You Really Hear the Other Side

What Happens When You Really Hear the Other Side
Have you ever been in a conversation where someone shares a view that makes you want to roll your eyes so hard you practically see your own brain? 

Yeah, me too. 

It’s so easy to dismiss something the second we don’t agree with it. But here’s the thing: when we shut down like that, we’re not just closing the door on the other person—we’re also closing the door on an opportunity to grow, or even to strengthen what we already believe.

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The Weird Rules We Make for Ourselves

The Weird Rules We Make for Ourselves
We all have them — those weird little life rules that don’t make a whole lot of sense to anyone else, but feel totally normal to us. They’re not written down anywhere. No one announced them at a family meeting. They just… appeared. And once they do, they stick.

The funny thing is, these invisible rules show up in nearly every part of life — our homes, our kitchens, our routines, even the way we interact with strangers. It’s one of those quirks that makes us human. So today, I’m calling them out. Because if we can’t laugh at our own strange little systems, what’s the point?
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You’re Not Addicted to Dopamine: How to Boost It Naturally Without Cheap Hits

You’re Not Addicted to Dopamine: How to Boost It Naturally Without Cheap Hits
Ever notice how an hour disappears—scrolling on your phone, munching chips you didn’t even want, or clicking ‘next episode’ on a show you weren’t that into? People often say we’re addicted to dopamine—but that’s a myth. You can’t be addicted to something your brain needs every day. What we really get hooked on are the cheap, quick hits of dopamine—like endless scrolling or junk food—that feel good for a moment but don’t give us the steady motivation dopamine is meant to provide. 

What’s your version of the ‘cheap hit’? For me lately, it’s YouTube videos. I tell myself just five minutes, and suddenly half an hour’s gone.

Learning how to support healthy dopamine levels the right way can help you feel motivated, balanced, and more energized without needing those constant quick fixes...
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✨ My blog exists because I know what it feels like to keep everything jumbled in your head — like a messy pile of clothes you can’t sort through.

 Writing it all down brings clarity, calm, and sometimes even healing answers I didn’t know I was looking for.


Honestly, that’s why I keep showing up to write — it helps me make sense of things. 

 Even if you have no intentions of ever publishing your work, I highly recommend writing stuff down. It doesn't have to be a literary masterpiece or even full, grammatically correct sentences... just dump those random thoughts onto paper... you'll see what I mean.

*This blog centers the GenX experience, simply because that’s the lens I live through—but anyone looking for connection, natural wellness, grief support, or a little real-talk in this messy stage of life is more than welcome.