Hi! I'm AJ Flanagan.

 
Hey there! I’m a GenX empty-nester - and recent widow - who had a wake-up call about the hidden toxins in everyday products we used growing up. Our parents didn’t know, and honestly, we were clueless too. But now, I’m all about sharing the details and helping others kick those sneaky chemicals to the curb for a healthier, happier life. 🌿

Life threw us a curveball in 2018 when my amazing husband, Eric, was diagnosed with leukemia. And then a second type of cancer in 2023.  Supporting him through his treatments was challenging, but it also inspired us to make some positive changes. We embraced holistic wellness practices, worked to transform our home into a toxin-free sanctuary, and incorporated relaxation techniques like meditation, music therapy, and aromatherapy into our daily routine.

Caring for and supporting Eric deepened my commitment to living well. From choosing natural products and prioritizing nutritious foods to finding strength in vulnerability, we built a daily routine focused on positivity and wellness. 

I’m passionate about sharing our story, the lessons we learned, and the simple steps we took to enhance our overall well-being.


Creating a Nurturing Space Together

We focused on creating a nurturing environment where both of us could thrive. It was a process of resilience, love, and continuous learning that I'm determined to carry forward from here. I’m eager to share our experiences, the lessons we picked up along the way, and the small changes that made a big difference in our lives. Whether you’re looking to make minor adjustments or dive into a complete wellness transformation, I hope our story can inspire and support you on your own path.

Here’s to embracing change, supporting each other, and living our best lives—together! ✨

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I'm a GenX empty-nester who stumbled upon a mind-blowing realization. Turns out, the stuff I grew up using—loaded with synthetic chemical toxins, endocrine disruptors, carcinogens, you name it—wasn't exactly doing wonders for me.

Our parents didn't know, and honestly, we were clueless too. But now, armed with this eye-opening info, I'm all about sharing the details. Those sneaky chemicals have a way of catching up with us, right? Let's chat about it and work towards kicking that junk to the curb. Here's to a toxin-free journey and a healthier, happier us! 🌿✨



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Acne Treatment

Wintergreen, manuka and tea tree based maximum strength acne treatment helps clear acne blemishes, pimples, & blackheads.

Brightening Cleanser

Natural face wash with plumeria flower extract and pracaxi seed oil to address the appearance of uneven skin.

Luminous Cleansing Oil

Easily and gently remove makeup and other impurities with this blend of essential and carrier oils, including Rose and Ylang Ylang. Optionally follow with facial cleanser or facial wash for an extra level of cleanliness.

Facial Wash

For oily skin, a gentle foaming gel that deep cleans and reduces surface oils.

Facial Scrub

Gently exfoliate and reveal radiant skin. Made with apricot seed powder, mango butter, peppermint oil, and more.

Sandalwood Firming Cream

This luxurious hydrating cream supports a youthful-looking appearance using plant-cell technology and premium essential oils.

Brightening Essence

Let your skin feel refreshed and radiant with this moisture-infusing refining gel.

Facial Cleanser

Infused with skin-loving essential oils, supports healthy glowing skin by washing away impurities with a soft, gentle lather.

Charcoal Mask

A premium formula designed to detox skin and leave it feeling healthier. Suitable for all skin types.

Light Moisturizer

Helps your skin retain and maintain proper hydration. With five essential oils and other natural ingredients, your face will feel soft and supple, preparing your canvas like a beautiful work of art.

Refreshing Toner

Use after facial wash to gently remove impurities without over drying.

Brightening Cream

Use morning and night to balance and brighten skin tone with sophisticated, plant-based ingredients.

Renewal Serum

An intricate blend of exotic orchids petals and essential oils that helps protect and revitalize skin, working in harmony to deeply nourish and hydrate the face.

Brightening Lotion

Antioxidant-based lightweight formula helps brighten and moisturize your skin.

 

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Support your body the natural way with this all-natural, over-the-counter, maximum strength cough suppressant and topical analgesic ointment.

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Protect your skin without chemicals with this all natural formula. Available in SPF 10 and SPF 50!

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Curating Life, GenX Style*: Healing, Growth, and Finding What Works

The Body Keeps Score: How Stress, Grief, and Everyday Habits Show Up in Our Health

The Body Keeps Score: How Stress, Grief, and Everyday Habits Show Up in Our Health
We often think of our bodies as separate from our emotions—until they remind us they’re not. Whether it’s stress, grief, or years of go-go-go living, our bodies quietly keep track of everything we don’t deal with. This mind-body connection can show up in subtle but powerful ways. Here’s what I’ve been learning about that unspoken tally...
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Unimportant Hills I’m Willing to Die On

Unimportant Hills I’m Willing to Die On
There are a few things in life I feel very strongly about. Family. Good friends. Real butter.
And then there are the other things. The little, possibly irrational, completely unimportant things that I’ve somehow formed deeply rooted opinions about over the years. Things no one asked me to have an opinion on. Things that probably wouldn’t make a dent in anyone else’s day.
But for me? Oh, I care.
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Old Map, New Road: Making Peace with a Future That Looks Different

Old Map, New Road: Making Peace with a Future That Looks Different
I’ve always been someone who liked having a plan. Not a rigid, every-minute-mapped-out kind of plan—but a general sense of what was ahead, where we were headed, and what we were building toward. Especially in recent years, Eric and I had started dreaming about what life could look like once the busy years slowed down a bit.
We thought we had time...
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Holding Two Truths at Once: Living with Grief, Growth, and Everyday Life After Loss

Holding Two Truths at Once: Living with Grief, Growth, and Everyday Life After Loss
Some days, I can laugh at a meme, cry in the shower, check off a to-do list, and miss Eric so deeply it physically aches—all before noon. It’s kinda disorienting. But it’s also how I know I’m still here, still feeling.

That’s the thing nobody really prepares you for: how often conflicting emotions show up holding hands. You can be grateful and overwhelmed. Hopeful and heartbroken. Healing and still hurting.

That part—holding two truths at once—feels like a quiet superpower. One we’re not taught growing up, but end up learning when life hands us something heavy. It becomes a survival skill. A lifeline...
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Weird Until It Works: Why I Started Questioning ‘Normal’

Weird Until It Works: Why I Started Questioning ‘Normal’
This blog is a bit of a followup on a recent one I wrote about 10 things that I used to think were woo-woo - until they actually worked. All of the comments and emails I got afterwards got me to thinking. Why do we think that stuff is woo-woo in the first place? 

Remember the movie "White Nights" with Mikhail Baryshnikov,  Gregory Hines, Isabella Rossellini, and Helen Mirren? I used to play that soundtrack over and over and can still remember the lyrics to Lou Reed's song "My Love is Chemical" from it. Their meaning is actually more metaphorical than I understood back then when I took them quite literally...
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*This blog centers the GenX experience, simply because that’s the lens I live through—but anyone looking for connection, natural wellness, grief support, or a little real-talk in this messy stage of life is more than welcome.